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Privacy Policy

Last Updated: March 23, 2026

At lifebag.nl, we value your privacy as much as we value our products. This Privacy Policy explains how we collect, use, and protect your information when you visit our site or make a purchase.

1. Who We Are

Lifebag is the data controller for the processing of your personal data.

  • Address: Teilingerstraat 126, 3032AW, Rotterdam, NL

  • Email: info@lifebag.nl

  • Website: https://lifebag.nl

2. Data We Collect & Why

We only collect the minimum amount of data necessary to run our store and improve your experience.

  • Order Information: When you buy a Lifebag, we collect your name, shipping address, and email to process your order and send tracking updates.

  • Payment Data: Payments are handled by secure third-party providers. We do not store your credit card or bank details on our servers.

  • Communication: If you email us, we keep that record to help resolve your support requests.

3. Marketing & Analytics (Google)

We use tools to understand how our site is performing and to optimize our marketing campaigns.

  • Google Analytics & Google Tag Manager: These tools help us track general website traffic and user behavior.

  • Anonymity: We configure these tools to ensure data is aggregated. We do not track individual “profiles,” and we do not see your specific identity through these tools.

  • Purpose: We use this data strictly to see which products are popular and to measure the success of our ads.

4. How We Share Your Data

We never sell your data. We only share it with essential partners to complete your order:

  • Logistics: PostNL or DHL (so they know where to deliver your bag).

  • Payments: Our payment gateway (to process your transaction).

  • Analytics: Google (for the aggregate marketing data mentioned above).

5. Data Retention

We only store your personal data for as long as is strictly necessary to fulfill the purposes for which it was collected (e.g., fulfilling your order and complying with Dutch tax laws which require us to keep invoice data for 7 years).

6. Your Rights (The “Right to be Forgotten”)

Under the GDPR, you have the following rights regarding your data:

  • Access: You can ask for a copy of the data we hold about you.

  • Correction: You can ask us to fix incorrect info.

  • Erasure: You can request that we delete your personal data.

  • Withdraw Consent: You can opt-out of cookies or marketing at any time.

To exercise any of these rights, simply email us at info@lifebag.nl. We will process your request within 30 days.

7. Cookies

Our website uses cookies to function properly (like keeping items in your shopping cart) and for the analytics mentioned above. You can manage or disable cookies through your browser settings at any time.

8. Security

We take security seriously and use industry-standard encryption (SSL/TLS) to protect your data during transmission.